About the Company
Teamwork Trust is a Northamptonshire charity and social enterprise. Its centres in Corby, Kettering and Wellingborough support autistic adults, and adults with learning disabilities and mental health needs through a range of ‘Living & Learning’, employment, educational and counselling programmes.
The organisation had won a pot of money and was entering an exciting period of change when it approached Pilkington Communications in 2015. Teamwork Trust was looking for a reputable local PR company which had experience in charity and not-for-profit communications. Pilkington Communications was the perfect choice.
Teamwork Trust had launched an ambitious new service-user-led strategy, where the people it supported became part of the charity’s decision-making process, engaged fully in the governance of the organisation.
Their strong vision – to ensure that everyone has access to the same chances, choices and opportunities – was already reflected in the delivery of programmes and the supportive, friendly environment in the centres, but it needed to come across in all their marketing and communications too, and that’s what they asked for help with.
They needed to clearly communicate to key stakeholders their social impact, which would in turn boost their profile and reputation locally, regionally and nationally.
Pilkington and Teamwork identified together that a complete overhaul of the messaging across multiple communications channels was needed, and this is where the work started. And what began an ad hoc project has turned into an ongoing and long-term investment in strategic PR that still continues today.
Pilkington Communications has led on a number of significant projects and campaigns over the years, as well as managing the charities continual PR activities. These have included:
Outcomes and Results
The outcomes and results of Teamwork’s ongoing PR approach has been significant over the years. Some of the results include:
The working relationship has evolved since that first initial project, and the Pilkington Communications team now acts as highly valued strategic partner on a retained contract.
There are a number of important projects in the pipeline to enable the charity to continue to build its reputation post-COVID. This includes significant involvement in Teamwork’s organisational restructure and internal communications.
John Bruce, strategic director said: “Pilkington Communications are a very important and highly cherished member of our team, and to say they have made a difference to our charity’s profile and reputation across the county would be an understatement.
“Their comprehensive public relations service is completely tailored to our specific needs and our mission, vision and values. They have helped us write successful award applications, generated significant media coverage, helped us boost our social media presence and set up and manage new communication channels with our key stakeholders. They also play a significant role in all our high profile events and launches. Their strategic, professional approach ensures that all our key messages, stories and campaigns are aligned, and we are delighted with the results.”