Your press coverage is doing more than you think.
A free, practical workbook for comms and fundraising leads in charities, non-profits and social enterprises.
Send me the workbookDid you know
A news article about your charity can appear above your own website in Google search results — and stay there for years. Does yours?
When someone asks ChatGPT or Perplexity which organisations are working on your cause in your area, do you appear? It takes 30 seconds to check.
Many charities have press articles that don't link to their website. Section 3 of this workbook has a two-paragraph email template you can send to a journalist today.
A strong enough press footprint can earn your organisation a Wikipedia entry and a Google Knowledge Panel. Section 5 explains what it takes.
Download the workbook to:
Run a one-hour visibility audit — including a 'Google yourself' exercise designed to do with trustees
Understand why one online article with a backlink can outperform months of on-site SEO — plus the email template to start claiming that value today
Work through practical exercises, checklists and a 90-day PR action plan built for small teams with real capacity constraints
Turn past coverage into current credibility, fundraising leads and recruitment support
14 sections. Completely free. Designed to be worked through at your own pace — alone, with a colleague, or with your trustees.
Get the free workbook
Enter your details and we'll send the PDF straight to your inbox, plus occasional Curiosity Corner resources to help your communications work harder than your budget.
We'll add you to the Pilkington Communications mailing list. You can unsubscribe at any time. We never share your details.
