20 Aug Adapt, Recover, Rebuild – COVID PR packages

We are proud to announce the launch of our new ‘Adapt, Recover, Rebuild’ PR packages this month, which we have designed specifically to help small and medium sized UK businesses recover from the financial impact of COVID-19.

These are the result of a record number of enquiries this month – all from small businesses in the UK asking if we can help them rebuild after the impact of COVID.

One business owner called Mark, who runs a sports injury clinic in the Midlands, was keen to proceed but concerned about cost – his clinic was closed during COVID, income flatlined. So, would an investment in PR definitely result in bookings and an income stream?

Our answer was this: Yes, PR is an investment and yes it does work. But the call left us thinking about this particular challenge – how do we help when a business owner recognises the importance of PR, wants to proceed but may not – in the short term at least- have the budget?

On the same day we read about a new funding stream, being distributed by SEMLEP’s Growth Hub. This is for small and medium sized businesses in Bedfordshire, Northamptonshire and Milton Keynes. We are considering applying for a grant ourselves, as we want to diversify into graphic design for social media.

On the Growth Hub’s webpage it says businesses can apply for a grant to:

• Help businesses access specialist professional advice in response to the impact of COVID-19 e.g. human resources, accountants, legal, financial, IT / digital.
• Purchase minor equipment to adapt or adopt new technology in order to continue to deliver business activity or diversify in response to the global pandemic

PR companies provide their clients specialist professional advice. So, potentially our PR services could fall under the first bullet point. Nothing is guaranteed of course, this is government funding with strict eligibility criteria.

To find out more about our new PR packages please contact us: email jessica@pilkington-comms.co.uk or call Jessica, our director, on 07966 529203.

If you do decide to apply for a small business grant – whether it be professional advice (eg legal, HR, financial as well as PR) or equipment – we recommend you register your interest in these grants by signing up for the SEMLEP e-newsletter HERE.